SEO services have become one of the most essential elements of promoting any website or business online. Search Engine optimization entails using various on-page and off-page methods to improve the search visibility of websites.
SEO methods involve a number of techniques which are used by SEO services Australia and companies from around the globe. These include submitting the website to various Do follow directories to generate valuable back links, getting active on social forums to promote a website, blog or brand, guest blogging with links redirecting to your website, social bookmarking and social media sharing, etc.
All of the above mentioned methods have two things in common, i.e. they are used to generate backlinks and to promote the content of a website. The aim is to make the content viral and allow users to re-share it which in turn can positively affect the visibility of the shared webpage. Nonetheless, over optimization or creating spammy links can lead to your site being de-indexed by Google. The best SEO is to be able to make your content viral. On the contrary, performing black hat SEO methods can lead to negatively impacting the content that you are willing to promote. Unfortunately, this has given rise to a new phenomenon i.e. negative SEO which can be done to affect competitor websites. This concern has particularly been raised due to the latest Penguin Algorithm by Google which affects site rankings according to backlinks and in particular looks for spammy backlinks to penalize websites for creating spam backlinks.